Miss Dior Absolutely Blooming. The new fragrance by Dior starring Natalie Portman. Absolutely floral, absolutely delicious. Made with exceptional roses from Dior Domains in Grasse.
"Un peu, beaucoup ... Absolutely!"
GRASSE AT THE HEART OF DIOR FRAGRANCES
The House of Christian
Dior and the House of Louis Vuitton, open an exceptional hub of
creation, Les Fontaines Parfumées, in Grasse, South of France. François
Demachy, Dior's perfumer-creator, will conceive the fragrance of
tomorrow just a few miles from Le Château de La Colle Noire, Christian
Dior's house, where it all began.
Direct after the Paris Haute Couture Week, on 7th July the house of DIOR was delighted to announce Ms. Maria Grazia Chiuri as
the new artistic director of women's haute couture, ready-to-wear and accessory
collections. Maria Grazia Chiuri leaved her role as Co-Creative Director
after 17 years with Maison VALENTINO and 8 in her role as Co-Creative
Director.
For Christian Dior, the Riviera embraced a unique art de vivre, an
ideally hedonistic way of life. Escape to the sensual South that was
such an inspiration to Christian Dior.
"Paradise is here". - Christian Dior
Callian, Montauroux, Le Lavandou, Saint-Tropez and Saint-Raphaël… Christian Dior had always been inspired by the sunny charms of the
French Riviera. It was like a faithful mirror, a sister land that
reflected and nourished his sunny soul.
Christian Dior Provençal dream came true with the purchase of the Château de La Colle Noire in the Grasse hinterland.
"I think of this home now as my real home. The home where perhaps I will
become again simply Christian. Where I feel myself to be as much a
Couturier as a Perfumer." - Christian Dior
Christian Dior, who loved flowers, chose to acquire his property in
1951. Château de La Colle Noire, in Montauroux near Grasse in the South
of France was a splendid residence overlooking the greenery-covered
slopes in the heart of the Grasse countryside. The House of Dior has decided to restore this property today to foster its ties with its Provençal heritage. Christian
Dior's acquisition of Château de La Colle Noire was the culmination of
his deep fondness for the Provençal south and the realisation of his
dream to be a perfumer: it was there that Christian Dior dreamed of
using Dior flowers for his fragrances.
Dior Les Parfums - Relive the re-opening of Christian Dior's house in
Grasse (South of France) last May, Le Château de la Colle Noire, with Charlize
Theron among other very special guests.
This property was his peaceful haven, his "true home": he decorated each
room, designed the garden and oversaw the refurbishment. It was there,
surrounded by a chorus of crickets and white trails of jasmine, that he
took off his couturier's hat and began developing his passion for
exceptional flowers.
"I would like that house to be my true home. " Christian Dior
Beneath the Provencal sun, the garden that Christian Dior designed was reminiscent of his childhood in Normandy.
"I could take my existence full circle and return, in a different climate, to the enclosed garden that protected my childhood" - Christian Dior
Château de La Colle Noire was above all a "house-garden", where he
allowed all his passion for flowers to be freely expressed. From the day
he acquired the property and its fertile grounds, Christian Dior never
stopped planting lush and fragrant plots of May roses and Grasse
jasmine, as well as entire fields of olive and fruit trees. From his Paris base, he enquired about blossoms, took part in
harvesting, making olive oil and visited often to oversee the
development of his estate. Christian Dior made his property the symbol of the French art de vivre,
associated as much with simplicity as with conviviality, and invited his
friends to share in his perfect happiness.
Determined
to revive Château de La Colle Noire, which it acquired in 2013, the
House of Dior brought its history back to life and traced its roots,
which are firmly anchored in the South of France. Patiently and lovingly
restored, La Colle Noire is exactly as he wanted. Refined and
welcoming, full of life and beauty. From the grounds to the reflecting pool, Château de La Colle Noire has
been reborn beneath the Provençal sun. A thousand May roses, vineyards,
olive trees, almond trees, - that Christian Dior loved so much - have
all been replanted in the gardens of the Château. His favourite flowers
are there: lily-of-the-valley and African lily, tulips and violets, and
above all Grasse roses, which reign supreme in Dior fragrances.
Partnerships have been forged with producers in the area, making
Christian Dior's visionary dream come true: Dior flowers for Dior fragrances.
The Provençal, fragrant, exhilarating character of this garden, that Christian Dior wanted so much, has now been restored. It had all the ingredients to fulfill his happiness. A generous sun and
the lush, fragrant nature he painstakingly planted : Rose de mai,
Jasmine Grandiflorum, olive trees, almond trees, and countless others.
"The garden has to be at least fifty hectares, full of flowers." - Christian Dior
DIOR Riviera Fragrances
Christian
Dior was profoundly attached to the land of Grasse that inspired his
founding fragrances. It is where he wished to cultivate his love of
flowers, rooted in the soul of the South.
The sweet
life of the Riviera is what inspired Peter Philips, Creative and Image
Director for Dior Makeup, to create 4 new sunny shades of Dior Vernis for Summer 2016:
Azur, Bay, Dolce Vita and Regatta. Mix and match to your heart’s delight with 4 new shades of Dior Addict Lipstick: Sunny, Escapade, Wave and Dream.
Three
refreshing, ultra-light and luscious skincare products that invite you
to pamper yourself and indulge in their jelly, aqua and sorbet textures.
'A floral fragrance like a bouquet of a thousand blooms - "Miss Dior
Blooming Bouquet is a smooth and carefully formed perfume, not a sensory
assault, but rather a halo, like an aura. It's a "bubble " perfume, one possessing the extreme elegance of gentleness ,"
states François Demachy, the house's exclusive perfumer-creator. At the
heart of this delicate fragrance lies the subtly sweet perfume of the
peony, recreated here through a harmonious combination of rose and
fruity notes.!
'Like a dress embroidered with a
thousand tiny flowers, Miss Dior Blooming Bouquet pays tribute to
Christian Dior's legendary passion for flowers.'
A floral fragrance like a bouquet of a thousand blooms - "Miss Dior Blooming Bouquet is a smooth and carefully formed perfume, not a sensory assault, but rather a halo, like an aura. It's a "bubble " perfume, one possessing the extreme elegance of gentleness ,"
states François Demachy, the house's exclusive perfumer-creator. At the
heart of this delicate fragrance lies the subtly sweet perfume of the
peony, recreated here through a harmonious combination of rose and
fruity notes.
Natalie Portman, wearing a Dior Haute Couture
floral dress designed by Raf Simons, embodies the spirit of the new Miss
Dior Blooming Bouquet fragrance. Thousands of flowers in the most delicate shades, an infinity of silky petals delicately blooming. The Miss Dior dress embody Miss Dior Blooming Bouquet is a reflection of the fragrance, feminine and springlike.
Discover Natalie Portman behind the scenes, at the heart of the House of Dior, 30 Avenue Montaigne, Paris. Is it an armful of flowers or a silk embroidery, a spring bouquet or the finery of a fresh and winsome woman? The Miss Dior
haute couture dress designed by Raf Simons casts a certain element of
doubt, and for good reason: with the natural sophistication of a flower
in full bloom, it takes its inspiration from the Trompe l’œil line designed by Christian Dior for spring-summer 1949.
A collection to which, in the couturier's own words, "all
the colors of the meadows and the gardens bring their gaiety: the white
of the lily-of-the-valley and the white hyacinth, the pink of peonies
and roses, the violet of violets, of lilacs and clematis, the yellow of
primrose and buttercup, the blue of the cornflower, of forget-me-not
and larkspur, the red of poppy and generanium, the green of growing
grass and the warm gold of ripened wheat..."
Revisiting the legacy of the founding couturier, Raf Simons conceived a
light spring dress with a contemporary allure. A dress with a nipped
waist and a Corolle skirt, on which can be found the colors of
all the natural and fragile flowers so dear to Christian Dior. From the
white tones on the bustier to the shades of lilac, peony and rose that
decorate the ends of the skirt, the little silk petals that completely
cover this extraordinary garment were sewn entirely by hand by the petites mains
in the Dior haute couture atelier. It is a pointillist work, a fresh
and delicate impressionistic feat, and a reflection of the fragrance Miss Dior Blooming Bouquet.
'When Raf Simons arrived at Christian Dior nearly two years ago, he had to personally meet every single member of
the ateliers who painstakingly labor to create things of such lyrical
beauty that oftentimes it barely looks like a human hand has ever
touched them. Flash ahead to this week, and Simons used his exquisite
spring 2014 couture to honor all that les petites mains do at
Dior.'
Feminine and Radiant in a straplessn dress embroidered with thousands of flowers designed by Raf Simons,
Natalie Portman reveals a new facette of Miss Dior, Le Parfum. The reinterpretation of the iconic Miss Dior dress imagined by Christian Dior 1949, Natalie Portman is a flower-woman in bloom, an eternal Miss Dior. Discover her in the fragrance's new campaign and don't miss the 'Miss Dior' Exhibition from 13th November until 25th November, 2013, Grand Palais, Paris.
Miss Dior is a green chypre, the world's first. It was the very first Dior fragrance launched by Christian Dior himself on 12th February 1947, the day the couturier also presented the New Look. Its construction was unique, a masterful balancing act of
notes: the citric from a citrus fruit, the floral drawn straight from
the garden, and then the woody notes of patchouli and oak moss.
Thus, the citrus is expressed by a neroli (in the Eau de Toilette), a
Sicilian mandarin (Eau de Parfum and the Parfum) or a Calabrian bergamot
(Eau Fraîche); then jasmine, ylang-ylang and rose alternately form the
fragrance's floral bouquet; with oak moss, sandalwood, vetiver or
patchouli writing the woody notes.
"When Miss Dior was
created in 1947, it was a perfume unlike any other. The green chypre
was known at the time, but no one had succeeded in developing the green
note in the chypre in a way that produced an harmonious result.Miss Dioris a highly
codified succession of materials that in themselves have nothing in
common. But it's when these materials are mixed together that the fabledMiss Dior harmony is formed, the one that every woman recognizes," explains François Demachy, Dior's perfumer-creator.Miss Dior is a family and its various accords depend on the compositions, on the different raw materials with which they're made.
"It doesn't matter what you wear. It is how you wear." - Albrecht Ollendiek's
philosophy describes very feminine and sensual silhouettes inspired by
the 'Fin-de-Siècle', re-styled at the same time in an contemporary and
modern way.
The new 'Miss Dior' campaign which was unveiled February 22th by DIOR - Fresh like a rose, she might always be dressed in a layer of petals by DIOR Spring 2013 Couture: Natalie Portman is a Miss Dior likeno other.
"Perfume is the feminine personality's indispensable accessory, it's the finishing touch to a dress."
If he could have, Christian Dior would have created a fragrance for
each one of his dresses. For him, a perfume was like a piece of fabric,
invisible obviously, but instantly recognizable. A veritable fashion
accessory, it complements and completes a look. Miss Dior, his
first perfume, his fragrance manifesto, is a clear expression of his
desire to synchronize the lines of his couture with the allure of his
perfumery.
In 1947, Christian Dior unveiled his 'New Look' and the first Miss Dior bottle,
a ringed amphora in transparent glass. With its rounded curves and
narrow neck, the silhouette directly references the outline of a
figure-of-eight: the shape of the bottle wholly recalls the flower-women
of the 'New Look', their pert busts and cinched waists. The flacon
evolved in 1949, and while the amphora still boasts feminine curves, its
rings have gone and the glass comes in three colors - blue, white and
red, like an homage to perfumery's French origins.
"I created a perfume to wrap every woman in glorious femininity, as
though each of my dresses was emerging from the bottle, one by one," Christian Dior stated of Miss Dior.
In 1950, when the couturier came up with his "Verticale line", he
totally redesigned the fragrance flacon in order to harmonize the
straight, architectural lines as closely as possible.
"Cut like a tailored suit",
the bottle reappeared with geometric and sober lines, in a form that
would remain unaltered. Decorated with a bow-tie, its glass engraved
with a houndstooth motif, the bottle distilled some of the house's most
recognizable codes, espousing the mood of elegant gorgeousness so
associated with Dior fashion. Today, at age sixty-six, Miss Dior has
maintained her figure. And if the bow-tie at her neck has morphed into a
gentler form, her glass - engraved with the check so beloved of
Monsieur Dior - still contains all the freshness and vitality of eternal
youth.
Discover the story behind the name of the couturier's first perfume
Miss Dior : and what we hear contained in those two words is a
wealth of British elegance and youthful vitality. It's also a signature
name containing the family name of the master, the couturier-perfumer
who created it for young women everywhere. Two words in which the
essence of the house is concentrated. Miss Dior is a virtual
landmark. And yet, a few hours before Christian Dior's first haute
couture show, for which he had generously sprayed the salons with his
first fragrance, Miss Dior still didn't actually have a name. A
thousand words went through Christian Dior's head - but which to choose?
Mitzah Bricard paced up and down. She was his muse, his paragon of
elegance, the rock on whom he could depend. Passing in front of the
imposing mirror over the marble fireplace, she stopped for a moment, her
Nefertiti-like profile set in striking silhouette.
She was wearing her trademark panther scarf, tied around her wrist. The
door opened as discreetly as possible, revealing Catherine Dior, who had
slipped in to see her brother for a reason that's long been forgotten.
Jolted from his concentration, Christian smiled. He was her "Tian", she
was his "chérie". Mademoiselle Dior, twelve years his junior. Mitzah
Bricard, whose mother was English, rose from her medallion-back chair,
exclaiming, "Look, it's Miss Dior" . Miss Dior? Miss Dior!
All it took was one brief sentence, one coincidence, and thus was baptized the very first perfume from Christian Dior.
