Wednesday, 27 February 2013

"It's Miss Dior" | The New Perfume Campaign by DIOR

The new 'Miss Dior' campaign which was unveiled February 22th by DIOR - Fresh like a rose, she might always be dressed in a layer of petals by DIOR Spring 2013 Couture: Natalie Portman is a Miss Dior like no other.

"Perfume is the feminine personality's indispensable accessory, it's the finishing touch to a dress." If he could have, Christian Dior would have created a fragrance for each one of his dresses. For him, a perfume was like a piece of fabric, invisible obviously, but instantly recognizable. A veritable fashion accessory, it complements and completes a look.  Miss Dior, his first perfume, his fragrance manifesto, is a clear expression of his desire to synchronize the lines of his couture with the allure of his perfumery.

In 1947, Christian Dior unveiled his 'New Look' and the first  Miss Dior bottle, a ringed amphora in transparent glass. With its rounded curves and narrow neck, the silhouette directly references the outline of a figure-of-eight: the shape of the bottle wholly recalls the flower-women of the 'New Look', their pert busts and cinched waists. The flacon evolved in 1949, and while the amphora still boasts feminine curves, its rings have gone and the glass comes in three colors - blue, white and red, like an homage to perfumery's French origins.

"I created a perfume to wrap every woman in glorious femininity, as though each of my dresses was emerging from the bottle, one by one," Christian Dior stated of  Miss Dior. In 1950, when the couturier came up with his "Verticale line", he totally redesigned the fragrance flacon in order to harmonize the straight, architectural lines as closely as possible.

"Cut like a tailored suit", the bottle reappeared with geometric and sober lines, in a form that would remain unaltered. Decorated with a bow-tie, its glass engraved with a houndstooth motif, the bottle distilled some of the house's most recognizable codes, espousing the mood of elegant gorgeousness so associated with Dior fashion. Today, at age sixty-six,  Miss Dior has maintained her figure. And if the bow-tie at her neck has morphed into a gentler form, her glass - engraved with the check so beloved of Monsieur Dior - still contains all the freshness and vitality of eternal youth.

 Discover the story behind the name of the couturier's first perfume

Miss Dior : and what we hear contained in those two words is a wealth of British elegance and youthful vitality. It's also a signature name containing the family name of the master, the couturier-perfumer who created it for young women everywhere. Two words in which the essence of the house is concentrated. Miss Dior is a virtual landmark. And yet, a few hours before Christian Dior's first haute couture show, for which he had generously sprayed the salons with his first fragrance,  Miss Dior still didn't actually have a name. A thousand words went through Christian Dior's head - but which to choose? Mitzah Bricard paced up and down. She was his muse, his paragon of elegance, the rock on whom he could depend. Passing in front of the imposing mirror over the marble fireplace, she stopped for a moment, her Nefertiti-like profile set in striking silhouette.

She was wearing her trademark panther scarf, tied around her wrist. The door opened as discreetly as possible, revealing Catherine Dior, who had slipped in to see her brother for a reason that's long been forgotten. Jolted from his concentration, Christian smiled. He was her "Tian", she was his "chérie". Mademoiselle Dior, twelve years his junior. Mitzah Bricard, whose mother was English, rose from her medallion-back chair, exclaiming,  "Look, it's Miss Dior" . Miss Dior?  Miss Dior!

All it took was one brief sentence, one coincidence, and thus was baptized the very first perfume from Christian Dior.

Selections by ANDREA JANKE Finest Accessories 

Photo Credit/Source: The House of DIOR

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