Thursday 12 June 2014

Dior Addict Eau de Toilette | The New Fragrance

"Dior Addict, a gateway that allows you to recreate you. A surreal, poetic and wild journey."

An Irresistible Adventure - Dior Addict opens the doors to a world in which dreams and reality are one. Much more than a fragrance, it is a journey into fantasy world, an initiation to sensations and utter freedom. A journey of initiation similar to a treasure hunt towards a new identity.

Dior has added a new chapter to its saga. Inspired by savory Eau de Parfum, Dior Addict has created an Eau de Toilette with immediate, spicy yet subtle charm. Formulated by Francois Demachy, the new Dior Addict Eau de Toilette is a floral-fruity-woody fragrance with strong character, which sparkles with elegance and accentuates sensual accords that maintain their delightful freshness. The Sicilian mandarin top note unleashes a joyful scent. White flowers, sambac jasmine and Tunisian neroli blend together over a sensual and subtle woody base of sandal wood essence.

Instantly appealing, Dior Addict Eau de Toilette is a fragrance in harmony with its time, intuitively beautiful and freely seductive. 

A Modern Bottle

An iconic and elegant form, reflecting "haute couture" charm. This light and transparent bottle boasts a modern design for a fragrance with golden sheen. Reflecting an energetic routine, it is showcased as a true icon. Its metallic cap celebrates an eternal perfurming ritual.

The Scent - A Luminous And Sensational Frangrance Range

Eau de Toilette 

Sicilian mandarin blends together with sambac jasmine and Tunisian neroli over an evocative woody base of sandalwood essence. 

Eau Fraiche

Calabrian bergamot, freesia and lily of the valley for a joyful floral cocktail over an enveloping base of white musks.

Eau de Parfum

Orange blossom blends with sensual sambac jasmine absolute over a bourbon vanilla base.

Discover Sasha Luss behind the scenes for the Dior Addict fragrance film directed by Harmony Korine and photographed by Ryan McGingley beautifully portrayed the image of a Dior Addict heroine, free and sexy. They have captured the beauty of youth, endless smiles and adventurous nature at #wonDiorland. Watch the video of the Making-Of. 

In front of the respective cameras of Ryan McGinley - star photographer of the New York avant-garde scene - and Harmony Korine - director of Springbreakers  and numerous music videos - Sasha Luss' smile is sparkling, bursting with insouciance and youthfulness. Today we discover the world behind the scenes of the Dior Addict Eau de Toilette  campaign, as the star model plays in a dreamlike and poetic scenario. Sometimes playful, like when she dangles from a crystal chandelier, sometimes carried away by a demented dance on a giant medallion-backed chair, her face is the effervescent image of happiness and youth, just like the fragrance she's embodying.
"The most important thing for me is that my models are at ease with their bodies," explains Ryan Mc Ginley. "In my mind, the Dior woman is a strong and liberated woman. This is what I wanted to express with  Dior Addict."

Selections by ANDREA JANKE Finest Accessories

Photo Credit/Source: The House of DIOR

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