Monday 5 May 2014

The 'Peekaboo Project' by FENDI

After the store-opening this spring in Munich, a high-profile crowd flocked to the exclusive Fendi event in London to admire the luxurious new boutique venue, opening to public on May 1st in New Bond Street.

10 Unique Peekaboos Created by 10 Unique Women

On this occasion Fendi was pleased to announce the "Peekaboo Project", a charity initiative to raise funds for Kids Company on in cooperation with Sotheby's. Ten iconic women, from singer Adele to actresses Gwyneth Paltrow and Naomie Harris, models Cara Delevingne, Jerry Hall and her daughter Georgia May Jagger, architect Zaha Hadid, fashion illustrator Tanya Ling, singer Adele and journalist Kate Adie, have been invited to personalize the Peekaboo handbag working closely with Silvia Venturini Fendi and Fendi’s Rome atelier to be auctioned for charity, in collaboration with Sotheby's, from May 1st till May 30th 2014, discover the 'FENDI Peekaboo Project' Sotheby's auction.

Somptuous Settings of FENDI Peekaboos at Sotheby's 

The 'Peekaboo Project' at Sotheby's

Auction Details
Who: FENDI for KIDS Co.
Where: 34-35 New Bond Street London W1A 2AAUK
When: May 1st - May 30th

More impressions of the new FENDI store in New Bond Street ...  


Karl Lagerfeld, Silvia Venturini Fendi, Pietro Beccari 
(one of LVMH’s top executives, Pietro Beccari was appointed
the CEO of Fendi in February 2012)

Selections by ANDREA JANKE Finest Accessories 

Photo Credit/Source: The House of FENDI

More To Love .... 

'The New FENDI Boutique in Munich'

The first-ever Fendi boutique to open in Germany  - Fendi brings a taste of Rome's architectural grandeur to Munich with “The Glory of Water” exhibition, Haus der Kunst. The Fendi project by Karl Lagerfeld was inaugurated with an exclusive party at the newly-opened Fendi boutique, Maximilianstrasse 12 - 14, 80539 Munich.

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