Portrait of a GUCCI Girl– The fall/winter 2014 campaign from Gucci with top models Anja Rubik, Suvi Koponen, Nadja Bender and Joan Smalls join the fall advertising photos in separate portraits shot
by Mert Alas and Marcus Piggott.
“With this campaign, I wanted to
create modern, evocative portraits that epitomize the essence of the
Gucci woman individual, strong, sensual and glamorous,” said Gucci creative
director Frida Giannini about the campaign.
The news for
fall is that Frida Giannini
has turned away from after-dark disco-glam and toward the day. “I think
it’s important in this time to make real clothes for real women,” she
said backstage, wearing a version of one of the looks she’d just shown: a
leather, frill-fronted shirt; narrow, boyish pants; and low-heeled
Gucci boots.
Patrizia Pepe is delighted to present first images from the new
Fall/Winter 2012 Advertising Campaign, shot in London by photographers, Mert & Marcus. The face of the new season, the Polish model Anja Rubik,
gives her interpretation on the theme “Breakfast on the Moon”, which is
the inspiration behind the Patrizia Pepe ready-to-wear and accessories
collection this Winter. Defining a sensual and hyper-feminine wardrobe
for the season, artfully balancing elegance, innovation and experimental
design.
The location is an inner-city garage, that in addition to portraying
the urban vibe of the Patrizia Pepe look, also shows a visual journey,
from the intimate and cosy interiors in the previous ad campaigns, to a
more obscure outdoor setting, to symbolise a place poised between the
present and the future. In the background of the Parking Garage, the clean,
minimalist lines of a luxury car represent a concrete element in the
subtle setting in which the Patrizia Pepe woman poses – real and
alluring – as flawless as the clothes she is wearing, designed to flow
with every movement and rhythm of modern living.
With the new images, Patrizia Pepe reasserts a path blessed with many
exclusive projects and partnerships, while continuing to bring in
international fashion and image talents, able to capture and communicate
to others the creative philosophy of the brand with passion, energy and
a unique style. The new Advertising Campaign will be on-air in the main Italian and international media from mid-August.
