Ad visual from Monique Lhuillier - Monique Lhuillier is launching her first ready-to-wear ad-campaign for spring 2014, starring Codie Young with the first images set to appear in VOGUE’s February and April issues.
The redhead’s fiery locks perfectly complement the fuchsia and scarlet color palette of Lhuillier’s spring line. Fashion photographer Daniel Jackson captured Codie in New York for the images while stylist Tiina Laakkonen dressed the top model.
According to Lhuillier CEO Thomas Bugbee, the decision to finally develop an ad campaign for ready-to-wear, which the brand launched in 2002, comes at an important time for its growth.
“We felt it was time to present ready-to-wear campaign that would support our stores in L.A. and New York, which opened in October 2012, along with e-commerce, which we recently launched,” the ceo said. “We also want to support our retail partners: Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue and Barneys New York. By having a ready-to-wear campaign, we are able to further build the Monique Lhuillier brand.”
The spring ads will be a 75 percent print, 25 percent digital buy, he said, adding that the digital portion will appear via Google display ads. The campaign will also appear in T: The New York Times Style Magazine and WSJ. magazine in March, as well as regionally in C Magazine and New York magazine.
Selections by ANDREA JANKE Finest Accessories
Photo Credit/Source: Monique Lhuillier
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"Women have busy lives. Their clothes need to be real," said Monique Lhuillier at her studio the day before her show. With reality in mind, the glam gown designer thought about the key pieces in a multitasking wardrobe shirtdress, T-shirt, sweater stripped them down, and remade them in deluxe fabrics.
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