Sunday, 20 May 2012

Festival De Cannes 2012 | Chopard's Tribute To Marilyn

Chopard celebrates 15th consecutive years as official partner of the Cannes Film Festival. Once upon a time, the prestigious watch and jewellery creator teamed up with the most prominent festival of international cinema to coalesce a strong passion for art and originality, and thus a fabulous tale of creativity would ensue. It all began in 1998 when the President of the Festival asked Caroline Scheufele, Chopard’s Co-President and Artistic Director, to redesign the beloved Palme d’Or trophy. Ever since, by adorning the stars with a specially designed collection, rewarding young talents, and taking part in the festival’s major events, Chopard has become a fervent part of the world’s most glittering and glamorous movie event.

Caroline Scheufele, Chopard's Co-President, redesigned the Palme d'Or


Chopard's Tribute To Marilyn

As symbols of ultimate glamour, Marilyn Monroe and Chopard were destined to cross paths. Chopard exhibit an exceptional series of 25 exclusive photographs of the star by Milton H. during the 65th Cannes Film Festival 2012. In 1953, Milton H. Greene was sent by Look magazine to Los Angeles to photograph an up and coming star by the name of Marilyn Monroe. On the first day, they started with a series of pictures. After everyone left, Milton asked very politely if Marilyn would take off her clothes and put on a black sweater coat that he had brought from New York. He also asked if he could take the bandage off her ankle, which she had sprained during the filming of “River of No Return”. Since her ankle was very painful, she couldn’t stand, so she knelt. In the initial magazine spread in 1953 there were pictures of her sitting on the floor wearing the sweater. Considered risqué at the time, one of these images of her kneeling was first published in “ Marilyn Monroe” by Norman Mailer in 1972.

The exhibit, called ‘Diamonds and Glamour: Marilyn Monroe and Chopard’, previewed in the Chopard Lounge at the Hotel Martinez throughout the Cannes Festival, before touring the world during the rest of the year.

As a tribute to Marilyn Monroe, Chopard has designed a extraordinary jewellery creation inspired by the star and which was worn by Eva Herzigova on the opening night of the 65th Cannes Film Festival.

 Eva Herzigova, the Czech model, wearing Marilyn Monroe Tribute set by Chopard - the magnificent necklace – a cascade of heart-shaped diamonds, briolettes and brilliants - at the opening ceremony of the 65th Cannes Film Festival

980 hours of work were required for this extraordinary jewellery creation

Red Carpet Celebrities wearing Chopard

Paz Vega, the Spanish actress, wearing Chopard jewellery on the red carpet 
of the 65th Cannes Film Festival

 Paz Vega in a black and white gown with gold waistband, skirt with a feathered train from Stéphane Rolland Spring 2012 Couture Collection

Friday on the red carpet of the 65th Cannes Film Festival, Marion Cotillard wore an 18-carat white gold necklace from the Red Carpet Collection set with diamonds (85.11ct) by Chopard

 Naomi Watts chose Chopard to go with her romantic Marchesa Fall/Winter 2012 dress for the Madagascar 3: Europe’s Most Wanted red carpet in Cannes, with a necklace featuring three rows of different-sized diamonds linked with white gold fringing. With a simple pair of sleepers, the set added light and sparkle to Naomi’s powder pink look 

Get an exclusive glimpse of the Trophée Chopard 2012 ceremony 
and the after party in the Chopard Lounge

Selections by ANDREA JANKE Finest Accessories

Photo Credit/Source: Chopard

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