Opened April 2nd 2015, the new store is situated in Piazza di Spagna 38, next to the sixteenth century Palazzo Mignanelli, creative headquarters of Maison Valentino. The 1,470 (1,865 including basement) square meter Flagship marks an important step in the development of Valentino’s worldwide retail network expansion and it continues the innovative Store Concept developed by David Chipperfield Architects together with Valentino Creative Directors, Maria Grazia Chiuri and Pierpaolo Piccioli.
The Store Concept combines old and new in order to generate a kind of Palazzo atmosphere, steering away from a pure showroom and promoting a new retail architectural format in place of a more traditional retail boutique structure. The essential elements of the Store Concept have already been applied and appreciated in other Valentino Boutiques in Italy, such as the Via Montenapoleone Flagship in Milan which opened in 2012. However, the Rome Flagship also incorporates new developments of the Store Concept. The Rome Store proposes a massive entrance atrium, a sort of Terrazzo/Marble Stage 6.00 meters in height, in which extremely sculptural Columns and Walls define the entrance as the monumental space of the Project. The two main marble staircases connect to the Store levels, taking the customers on a sort of ascending tectonic tour.
At the ground level, the traditional Woman Store Concept is proposed: an enfilade of rooms, each with different architectural characteristics, not only separates the different types of merchandise, but also offers distinct atmospheres generated by a custom palette of colors, textures, and lights. At the first level, a completely new Woman Store Concept is proposed, with a polished white arched Galleria to which carbon fiber elements are attached for product display. At the ground, first and second levels, the new Man Store Concept proposes Terrazzo walls and Palladiana floors. The collection is displayed on oak shelving and hanging elements, which are supported by polished brass fixtures around the perimeter. The Man Store Concept unifies the spaces into a consistent experience through the tectonic floor surfaces of Terrazzo and Palladiana.
The Piazza di Spagna Boutique is an opportunity to offer a one-of-a-kind brand experience and to cater to an elite clientele, serving both its male and female clients in a single location.
The boutique at via dei Condotti 15 closed on April 1st
Selections by ANDREA JANKE Finest Accessories
Photo / Credit/Source: The House of VALENTINO
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VALENTINO Fifth Avenue - For the occasion of the opening of the new VALENTINO flagshipstore, 963 Fifth Avenue in New York last August, the Roman couture house presented on December 10th, 2014, for the first time ever an Haute Couture show in NYC, 945 Madison Avenue.
Though a fair number of fashion VIPs were over in Tokyo awaiting the Dior Pre-Fall extravaganza, there were still dozens of the industry’s great and good on hand last night at the Madison Avenue building formerly known as the Whitney Museum of American Art. They had come from places near and far to witness the Valentino Sala Bianca Haute Couture show. To be perfectly clear, Maria Grazia Chiuri and Pierpaolo Piccioli will be presenting their Spring 2015 Couture collection as usual in Paris in January; this show was a special event, a celebration of the original Valentino’s early, ’60s-era collections at the Sala Bianca in Florence and the Sfilata Bianca in Rome that were comprised of looks all in white.
Potos via Instagram by @andreajankeofficial direct from the show
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