Friday, 29 August 2014

GUCCI Fall/Winter '14/15 Ad-Campaign


Portrait of a GUCCI Girl – The fall/winter 2014 campaign from Gucci with top models Anja Rubik, Suvi Koponen, Nadja Bender and Joan Smalls join the fall advertising photos in separate portraits shot by Mert Alas and Marcus Piggott.  

“With this campaign, I wanted to create modern, evocative portraits that epitomize the essence of the Gucci woman individual, strong, sensual and glamorous,” said Gucci creative director Frida Giannini  about the campaign.













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Photo Credit / Source: The House of GUCCI


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'Boyish Romanticism by GUCCI Fall/Winter 2014/15'

The news for fall is that Frida Giannini has turned away from after-dark disco-glam and toward the day. “I think it’s important in this time to make real clothes for real women,” she said backstage, wearing a version of one of the looks she’d just shown: a leather, frill-fronted shirt; narrow, boyish pants; and low-heeled Gucci boots.







Thursday, 28 August 2014

LA PERLA F/W '14/15 Ad-Campaign



Italian supermodel MariaCarla Boscono starring in the F/W '14 LA PERLA ad-campaign photographed by Mert and Marcus with creative direction from Fabien Baron.




Once Again - The unstoppable Mert & Marcus reunite with Italian lingerie label La Perla to shoot the brand’s fall/winter 2014 campaign. Opting once more for sophisticated black & white ads, the photographers, under Fabien Baron’s artistic direction, connect with models Mariacarla Boscono, Liu Wen and Daria Strokous. Embodying the global concept of feminine beauty, the models are styled by Ludivine Poiblanc in La Perla’s fall offering, which is the quintessence of uniqueness, thanks to an exclusive blend of innovation and Italian craftmanship, and an almost obsessive attention for details and exquisite fabrics that highlight the sinuosity of the female’s figure.

Backstage film for the new F/W 2014 campaign to celebrate sixty years of La Perla.


 








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Photo Credit / Source: LA PERLA


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'Sultry Lingerie by LA PERLA'
La Perla Ladies - La Perla Spring Summer 2014 campaign shot by Mert Alas and Marcus Piggot starring Cara Delevingne alongside fellow models Liu Wen and Malgosia Bela. The trio poses in sultry lingerie looks styled by Ludivine Poiblanc.





To shop LA PERLA, click on the logo >>








Sunday, 24 August 2014

Salvatore Ferragamo Fall/Winter 2014/15


Massimiliano Giornetti at Salvatore Ferragamo is one of those designers who is lucky enough to work with all the luxurious techniques traditional Italian craftsmanship can supply, from leather goods to sumptuous fabric developments. He’s entered a house that was built on conservative shoes and taken it into a ready-to-wear proposition; a minimalist at heart who now commands shows on a large scale. Everyone who matters in fashion was there to see what he would come up with for fall.
 






The first answer was his revision of the tweed poncho the blanketlike cover-up that’s gaining traction as next winter’s alternative to a coat. From there, he used his resources to come up with some standout knitwear slick black jersey dresses with knife-pleat skirts treated to subtle gilding effects. Along with the high-heeled leather knee-boots (in brown; the coming color for fall), those pieces are the ones which promise to be taken up by fashion editors as the season develops.

When Giornetti did venture some risks, he restricted his experiments to the surface of fabrics needle-punching jacquard or dipping leather pleats in metallic paint. The men's fall/winter collection he showed for the label took a homey turn. There was a warming trend here as well, in pieces like a black wrap coat, of which only the hem was decorated with a white animal-spot pattern. Whether it was embroidered or painted, you couldn't tell, but it lent a depth and richness to the coat that felt true to this house. It was a feeling that carried through to a pair clingy ribbed-knit dresses at the end that looked brushed with gold leaf.

To shop this wonderful collection, please visit trunkshow.ferragamo.com.

 Discover the Salvatore Ferragamo F/W '14/15 runway show at the end of this post!  

LoL, Andrea



















































Ferragamo's Creative Director Massimiliano Giornetti


 



Salvatore Ferragamo Trunkshow on


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Photo Credit & Source: VOGUE
Photos: Yannis Vlamos / IndigitalImegas



Eschewing the focused theatrics of Marc Jacobs’s memorably staged shows for the house, Nicolas Ghesquière considered another proposition. “I didn’t want to do a theme or a story,” he explained backstage in a greenroom stylishly appointed with chrome seventies furnishings. Instead, “I tried to express an easiness,” he said, a mood that he feels is emblematic of the way a modern woman dresses.




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