Wednesday, 15 July 2015

GUCCI Bamboo | The New Fragrance & Campaign

In the new advertising campaign for the NEW Gucci Bamboo fragrance lensed by Mert and Marcus with the accompanying video directed by Fabien Baron, Gal Gadot plays the modern Gucci woman: desired, seductive, sensual, and captivating.

The actress, famed for her roles in the Fast and Furious movie franchise, is set to star as Wonder Woman in the upcoming 'Batman vs Superman: Dawn of Justice' summer blockbuster in 2016. Ahead of that, the former Miss Israel Universe headlines her first big luxury campaign for Gucci Bamboo.


Gucci Bamboo has long been an icon of the House of Gucci. It was first utilized in a Gucci Bamboo bag created in 1947 as a result of the war-time rationing of materials. Craftsmen heated and bent the bamboo into the curved handle that has become a signature icon of the label, appearing in its timepieces, jewellery, footwear and now, the NEW Gucci Bamboo fragrance.

Gal's background as a model and dancer, make her lithe and lissom. Her service in the national army, make her tough and resolute.
Bamboo flourishes in extreme conditions. Able to withstand a hurricane’s force, its natural strength compares to steel. Slender and elegant, bamboo soars willowy over other vegetation.
The Gucci woman is the same; She is full of vitality, she is adaptable, and she faces life’s changes with ease. The new perfume from the Italian luxury label is a blend of exotic florals with top notes of bergamot, heart notes of casablanca lily and ylang ylang extra-comoros and finished off with base notes of sandalwood. The boldly cut art deco, diamond-style glass facets of the flacon contrasts elegantly with soft pink liquid inside, whilst the polished silver cap with its ridged contours is unmistakably Gucci Bamboo. The fragrance is available as 50 and 75 ml Eau de Parfum with body lotion, shower gel and deodorant. Find out more here.

Italian fashion label Gucci is exploring the captivating qualities of the woman who wears its new Bamboo fragrance in a cinematic campaign. Featuring Israeli actress Gal Gadot, the one-minute video explores the protagonist’s enchanting capabilities from the perspective of a male voiceover. Associating a desirable personality with the fragrance may help inspire aspirational consumers to purchase as a way to create their own allure.
“Gucci’s strategy is perfectly simple,” said David Benattar, CEO of Hyperbolic, a New York-based creative agency. “One, it uses the most superb photography and controlled narrative to celebrate the woman of today’s extraordinary qualities,” he said. “She’s a natural overachiever dressed in superb Gucci."

“She shows the attractive confidence of a well honed craft and sophistication. And, if one could possibly argue with this choice, Gucci uses Gal Gadot as its new emblem, a woman of exceptional beauty and achievements. Let us be seduced.”

The bottle design blends delicate sensibility with strong lines. A glass art deco bottle in the shape of a diamond contrasts with the pink inside. A polished silver cap tops off with the signature Bamboo icon.

Selections by ANDREA JANKE Finest Accessories

Photo Credit/Source: The House of GUCCI

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Gucci creative director Alessandro Michele's Fall/Winter 2015 collection comes to life in this Glen Luchford-directed short film, with models Tessa Charlotte Bruinsma and Tobias Lundh.

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