Passion for Fashion – Standing in the heart of the Swedish capital Stockholm NK highlights its new looks with its fall 2013 campaign starring Vika Volkute. Stylist Naomi Itkes dresses the model in exaggerated proportions, whimsical prints and layered styles photographed by Peter Gehrke. The advertisements were made with art direction by Garbergs and feature Vika posing in a padded room with her eccentric looks.
When Josef Sachs founded Nordiska Kompaniet in 1902 his ambition was to bring together the finest products in the world under one roof. But that wasn't all. In addition to exchanging money for goods, customers would also be offered much more, and at no extra charge. Nordiska Kompaniet would be what Sachs liked to call "a cultural and commercial theatre". The rest is history.
The store's six levels house over one hundred separate departments, each with its own distinct personality. International brand names, such as Hermès and Mulberry share space with well-known Swedish brands including J Lindeberg, Filippa K, Acne, and Anna Holtblad. Here too, the legendary crystal manufacturers Orrefors and Kosta Boda display their complete collections. In the food market, visitors can sample the best that Sweden has to offer in the way of culinary delights. In addition, the store's bars, cafés, and restaurants make it easy to take a break from shopping.
Selections by ANDREA JANKE Finest Accessories
Photo credit/Source:
Campaign & Stills by NK Stockholm
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