Thursday 30 August 2012

Salvatore Ferragamo FW 2012/13 | Behind The Scenes

Peasant skirts and chantilly lace embodied the fairy tale painted by Ferragamo Creative Director, Massimiliano Giornetti on the Fall/Winter 2012 runway in Milan. In a crescendo of paisley patterns, embroidery and golden glints, fluidly soft chiffon dresses recreate the decorative flavor of a tsarina’s wardrobe. 

Backstage at the Ferragamo Fall/Winter 2012 runway show, models exuded the enchanted mythos of the collection designed by Creative Director, Massimiliano Giornetti. With gilded gossamer gowns, mesmerizing zodiac jewelry, and hand embroidered velvet bags rich with the innovative craftsmanship of Ferragamo's legacy, the Fall/Winter collection has already become a front row favorite for the jet setting fashionista.

Giornetti explored “the idea of craftsmanship,” exemplified by the house since Salvatore himself began creating exquisite footwear in the 1920s, in the lavish, scrolling wool embroideries, subtly traced in tone-on-tone on an ebony velvet topcoat or riding boot, and in the thick frogging details embellishing roll-neck sweaters. Pencil skirts and shapely tops were seemingly composed of horizontal bands of vari-textured ribbons, and some of those airy Gitane skirts had insertions of delicate, pale-gold lace at the hem, or sprinklings of fine bead embroidery picking out the boteh motifs. The charm was in the details; in the exquisite nineteenth-century-looking jewelry including cameo necklaces, and pendants attached to velvet ribbon chokers; the lattice-laced sandals tied with dainty tassels; and the evening minaudière shaped and embellished like a Fabergé egg.

View last additions to the Salvatore Ferragamo Autumn/Winter 2012/13 
Advertising Campaign shot by Mikael Jansson

The location is intriguing and mysterious: the Russian Embassy in Berlin, with its regal atmosphere and the precious, refined rooms. There, Salvatore Ferragamo stages the two souls of the idea of woman he has created for the FW 2012/13 season: rigorous and sensual, accompanied by a sophisticated and cosmopolitan man.

The campaign evokes an intense role play: on the one hand we have the femininity of Kate Moss, a contemporary Tzarina slumped on a dormeuse and almost wrapped by tapestries and arrases, on the other we have a cryptic beauty, Karmen Pedaru, and then the magnetic charm of Sean O'Pry

This August Salvatore Ferragamo launched their Fall/Winter 2012 Women’s Runway online trunk show. Style your own Ferragamo fantasy:

Selections by ANDREA JANKE Finest Accessories 

Photo Credits/Source: The House of © Salvatore Ferragamo 


Collection and review  

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