Monday 20 August 2012

New Just Cavalli Flagship Store in Milan

The new Just Cavalli flagship store is scheduled to open in Milan, Italy on September 22nd,  located at Corso Matteotti 18, at the entrance of Via Montenapoleone. The 450-square-meter store will be spread over two floors featuring women’s and men’s pret-a-porter collections, accessories, jewels, watches and underwear. Roberto Cavalli is working with Staff International, the company within Renzo Rosso’s group “Only The Brave” that manages the Just Cavalli license, to open the first Just Cavalli store that will be characterized by an innovative and contemporary concept that is fueling the re-launch of the Just Cavalli brand. The Just Cavalli brand is dedicated to the contemporary young generation who enjoy an energetic and eye-catching atmosphere.

The well-known animal-print spirit is taking over the whole boutique with amazing cushions, distinguished interior, beautiful collections and a VIP female room exclusively designed by Roberto Cavalli. The boutique will be featuring the 'LOCK YOUR LOVE special capsule collection (in limited edition) in collaboration with Morellato (for watches and jewels), Marcolin (for eyewear) and Albisetti (for underwear and beachwear) in a unique collection of jewellery, sunglasses, beachwear and underwear.

“I feel very close to young people and their world,” said Roberto Cavalli. “I’m always observing them because they give me my strongest inspiration and a boost of energy. I keep myself informed on the music they listen to, how they dress and the places they frequent … they are extremely demanding in terms of fashion and always motivate me to be very careful to meet their demands.”

“The new flagship store opening in Milan is one of the key steps for the revamp and the international development of the Just Cavalli line,” said Renzo Rosso, President of “Only The Brave” and Staff International. “The brand Just Cavalli is glamour, contemporary and it strongly appeals to young people. The innovative and colored concept of the store reflects the energy and the lifestyle of the brand’s target generation. The collaboration with Roberto on this project has been very stimulating.”

The 'LOCK YOUR LOVE' capsule collection will be composed around 40 clothing pieces, characterized by the iconic animal prints from Just Cavalli brand selled at promotional prices on occasion of the Flagship store opening. The collection wil include clothing and accessories for both men and women: nylon duvet jackets, crepe de chine dresses, poplin shirts, denim trousers, t-shirts, underwear and shopping bags.

Stay tuned for more exciting info about this awesome opening 
on September 22nd, Corso Matteotti 18!

Selections by ANDREA JANKE Finest Accessories 

Photo Credits/Source:  © Roberto Cavalli

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