Friday 11 May 2012

Ephemeral Boutique | Chanel's Summer in Saint-Tropez

After Tokyo this spring, and for the second year running Chanel has taken up residence at L' Hôtel Mistralée, a two minute walk from the Place des Lices and the Old Port. Until October the sumptuous interior of this 19th century manor house has been transformed to create a contemporary décor. The "Paris-Bombay" and 2012 Spring-Summer collections are displayed throughout the house, in the magnificent private gardens and by the swimming pool, juxtaposing the opulence of the house with modernity and boldness.

A highly sophisticated seasonal pop-up store set against a unique backdrop for the French maison that will make the best use of the sumptuous XIX century architecture while adding to it geometric patterns and colours that won’t fail to make a grand impression. 

For the occasion, Chanel launch a limited edition beach tote bag that comes with a two-sided woven straw mat and a beach towel, on sale from June 23th -  ça va sans dire – exclusively at the Saint-Tropez boutique.

CHANEL The Ephemeral Boutique

From April 28th to October 7th 2012
10am-1.30pm / 3.30pm-8pm (4.30pm-9pm in July and August)
1, avenue du Général Leclerc
83990 Saint-Tropez

Enjoy your holiday shoppings! LoL, Andrea

A little history of Chanel's ephemeral boutiques, enjoy!

CHANEL And JAPAN Pop-Up Boutique Opening - For the occasion of  "The Little Black Jacket" exhibition opening in Tokyo March 23th 2012, CHANEL opened its Ephemeral Boutique in Tokyo from March 24th to April 15th, 2012. Read more >>>

And, not to miss! 
CHANEL Cruise 2013 Show on May 14th 2012 at Versailles

Selections by ANDREA JANKE Finest Accessories

Photos: Courtesy of Chanel

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