Monday, 1 July 2013

FENDI - Avenue Montaigne No. 51

Paris Haute Couture was starting yesterday with Atelier VERSACE, and not to miss this new boutique: Fendi settles into its new Maison at Avenue Montaigne No. 51, Paris, a 600 m2 flagship store with graceful, feminine and luxurious atmosphere. Here a preview of the three key areas of the Boutique: the Baguette wall, the made-to-order space enhanced by Maria Pergay installation and the "Haute Fourrure" room.

FENDI Pre-Fall 2013 - Charisma and seduction, fluidity and gracefulness are the key elements of this visual project that spotlights the Pre Fall 2013 collection, embodied by a Renaissance beauty inside a sumptuous Roman Palazzo, who speaks Fendi's timeless language of elegance.

Take a view what is going to be attend you ...

Humor isn't the first thing that comes to mind when you think of Fendi. But a quick perusal of this season's lookbook, in which the models prop themselves up on giant fur-covered blocks (themselves echoes of the fur-covered doodads that hang from the handles of some of the house's bags), suggests that if nothing else, Silvia Fendi and Karl Lagerfeld don't take themselves, or the brand, seriously all of the time. To be sure, there was astounding workmanship on display in the label's pre-fall collection, specifically on a striped fur painstakingly constructed from small pieces of the fuzzy stuff not much bigger no lie than the o's in this sentence. And again on the pelts that were fused with knit, part techy, part craft. As for the humor, it could be subtle, as in one fur that looked faux, and another that looked like velvet. Or it could be loud: see the trio of shaved-shearling bombers in Crayola brights with bags and stiletto boots to match. Fendi's practical side deserves a shout-out here, too. Pre-fall has shaped up to be a season of great outerwear, and the house delivered on its reputation in this regard. A shearling aviator looked great, as did the army-green parka with a deep fur hem.

Selections by ANDREA JANKE Finest Accessories 

Photo credit/Source: FENDI

More To Love ...

'Roberto Cavalli Pre-Fall 2013'

" ... packed up her trunks and fled Florence for Morocco, Rajasthan, or Java, along the way picking up great pairs of cropped and artfully faded jeans with colorful embroidered hems, pretty batik day dresses, and, naturally, a lot of animal prints. Cavalli’s approach to heavily patterned and fluid silk pants; loose, cropped jackets; and billowing, bohemian frocks this season felt particularly louche."

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...