Tuesday, 30 April 2013

'My Milano Diary': E T R O Via Monte Napoleone

E T R O Via Monte Napoleone 5 - Yesterday, I presented you another editorial out of my series 'My Milano Diary' - 'LA PERLA Lingerie Via Monte Napoleone'. The last view days I surfed through all my pictures which I took last month in Milano, and I don't want to withhold you from these amazing colourful windows' decorations created by E T R O.  

LoL, Andrea

For celebrating the 52nd edition of Milan Design Week, the Etro Milan boutique on via Monte Napoleone presented an exclusive exhibition in collaboration with the New York photographer Erik Madigan Heck.
"Signature dresses and fabrics are reinterpreted through a series of enlarged photographs, boasting accented colours and graphic suggestions."

Erik Madigan Heck mixed contrasting patterns with ease, creating a truly sophisticated atmosphere: his passion for art and colour are completely in sync with Etro’s aesthetic values, creating a special affinity that is clearly transmitted when browsing his works within the context of the boutique. The photographic installation was held on display from the 9th -14th April in the Etro Boutique on via Monte Napoleone 5, Milano.

E T R O Spring/Summer 2013 Ad-Campaign

Selections by ANDREA JANKE Finest Accessories

E T R O windows, Via Monte Napoleone: Courtesy of ANDREA JANKE

Runway: Photo Credit/Source by VOGUE
Marcus Tondo / GoRunway
Gianni Pucci / GoRunway

S/S 2013 Ad-Campaign: Courtesy of E T R O

More E T R O To Love ...

Spring/Summer 2013 collection & fashion show

E T R O à la Japonaise

If you were searching for a quick definition of Etro, you’d probably picture something along the lines of a civilized Italian bohemianism steeped in a long-held expertise in Orientalist print. That’s the family heritage Veronica Etro has been working to modernize for her generation, and this season, like Miuccia Prada, she turned to Japan as her starting point. Her take on the print was hand-painted florals, with variations on the kimono and judo outfits, and maybe a nod toward the seventies Japanese designers Kansai Yamamoto and Kenzo Takada as an influence for the shapes.

Enjoy the E T R O SS'13 fashion show at the end of this post! LoL, Andrea

Veronica's  opening looks managed that well a cream pantsuit with flowers decorating the sleeves of the jacket and the flanks of the cropped trousers; a few martial arts–accented wrap-over belted jackets capturing the short, wide-sleeved silhouette that’s very much of this season. The Kansai theme came in jumpsuits with circular-cut sleeves, bordered with a wide black band-cum-frill. Really, though, this collection looked most relevant that is, most relaxed and wearable when Ms. Etro allowed herself to veer away from interpreting the à la Japonaise theme too literally. That came when she sent out a section of sequined stripes a jacket and shorts in tobacco-and-black, and a pair of black-and-cream fluid pants, with a slouchy, gray-banded knit—that had the audience perked up and scribbling notes.

After that, it was slightly hit or miss. Hit: when she defined the tunic-over-pants look of the season in a long, slim, casually elegant one-shouldered print dress with narrow pants peeking out from beneath. Miss: when she contrived to modernize kimono dressing with cutout shoulder lines on jackets and dresses or showed half-ponchos over trousers or half-wrapped dresses, producing garments that looked as if they could cause a lot of wardrobe malfunctions. Still, there was lot to like here. If the collection were more edited and condensed, that like might turn to a kind of love.

Selections by ANDREA JANKE Finest Accessories 

Photo Credit/Source: VOGUE
Runway: Photography by Marcus Tondo / GoRunway
Details: Photography by Gianni Pucci / GoRunway

More E T R O To Love ... 

Related Posts Plugin for WordPress, Blogger...