Tuesday, 8 January 2013

The Art Of Collaboration: Bottega Veneta Ad-Campaign

Bottega Veneta is pleased to announce that Peter Lindbergh has photographed the brand’s Spring/Summer 2013 advertising campaign, featuring Freja Beha Erichsen and Baptiste Radufe. The campaign, which reveals the women’s and men’s ready-to-wear collections, was shot on location at Universal Studios in Los Angeles in October 2012. It is the latest in Bottega Veneta’s ongoing series of creative collaborations featuring the talents of outstanding artists.

For Bottega Veneta Creative Director Tomas Maier, Peter Lindbergh was a natural choice for the Spring/Summer 2013 campaign because of the deep curiosity and genuine humanity the photographer brings to his work. “This is a nuanced and diverse collection in which the crucial element is the individual who wears the clothes,” he explains. “There are few photographers who can convey the range of emotion and personality that Peter can.” 

The Spring/Summer 2013 collection centers on a subtle and complex individuality. A palette of dusty, satured shades of peach, yellow, blue, red, gray, and plaster is anchored in black and brown. For women, the mood is both tough and sweet, starting with a silhouette that features a strong, padded shoulder, a narrow waist, and a long hem. There are unexpected mixes of materials and prints, mostly florals, and surface embellishements of exceptional quality and varied provenance. This profusion of prints, materials, and handcrafted textures lends each piece a nuanced and undefinable dimension. Unexpected combinations of luxe materials also characterize the men's collection, inspired by the breezy informality of the pullover. Narrow, cropped pants wom with pullover shirts and t-shirts have the effortless feel of sportswear. The slim, natural-looking silhouette is enhanced by sophisticated tailoring and offhand layering.

Peter Lindbergh needs a little introduction. - The internationally renowned German photographer and filmmaker has been a hugely influential figure in fashion photography since he first began working for Italian VOGUE in the late 1970's. Known for his narratve sensibility, he has a direct, minimalist approach that captures the individuality of the subject. His images, often in black-and-white, are instantly recognizable for their spontaneity and intimacy. He has exhibited in prominent galleries and museums around the world. His film 'Inner Voices' won the prize Best Documentary at the International Festival of Cinema in Toronto 2000.

Selections by ANDREA JANKE Finest Accessories 

Photo Credit/Source: Bottega Veneta

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