Wednesday 2 May 2012

Exhibition | Diana Vreeland After Diana Vreeland

The Diana Vreeland exhibition take place March 9th to June 26th, 2012 at Palazzo Fortuny in Venice. The show celebrates Vreeland's work and her impact as a forerunner of modern fashion journalism. Her life and special charisma will be represented by her Yves Saint Laurent and Givenchy outfits, as well as by a collection of the everyday objects of her life. The exhibit is curated by Maria Luisa Frisa, Director of the Fashion Design Degree Course at the Faculty of Arts and Design in Venice (IUVA) and by Judith Clark, Head of the London College of Fashion. The main goal of this exhibition is to show how fashion can be a complex phenomenon, bit at the same time can be a privileged and important observatory to interprete taste and trends of the contemporary world. This message is in perfect harmony with "the sprit of The BAUERs", where the international connoisseurs, fashion experts and press were all be meeting in Venice on March 9th, 2012 for the inauguration of the "Diana Vreeland After Diana Vreeland" exhibit, was followed by an exclusive cocktail at the Hotel BAUERs Venezia, hosted by Venice's premier hotelier Francesca Bortolotto Possati.

About Diana Vreeland (1903 - 1989)

It's only fitting that a woman with such a dramatic flair for all things stylish should have a three-act career in fashion. Paris-born, New York City-raised Diana Vreeland had just that, beginning in 1936 when an editor at Harper's Bazaar handpicked her to work for the magazine. As a columnist and fashion editor, Vreeland set about injecting personality into the previously monotonous fashion pages, famously saying, "Never fear being vulgar, only boring." She made an extravagant name for herself, but after more than two decades it became clear that she wouldn't be rising higher up the editorial ranks at Harper's Bazaar. So it was on to act two as Vreeland went to work at Vogue in 1963, serving as the magazine's editor in chief. There she spent years successfully creating trends with artfully executed — but exorbitantly costly — photo spreads. The magazine eventually fired her in 1971 in an effort to save money. While initially upset, Vreeland recovered in time for her final act. In 1971, she became a consultant at the Costume Institute of the Metropolitan Museum of Art. She carried on at the Institute until her health began to fail her and she was forced to retire. However, Vreeland is still remembered as a fashion legend, long after her final curtain.

Diana Vreeland & Andy Warhol, Venice 1973

Diana Vreeland - Artist's Easel in Venice, 1973, by Josh Gosfield for The New Yorker

Diana Vreeland for VOGUE 1964

 "Style - all who have it share one thing: originality" - Diana Vreeland

Diana Vreeland, who for 25 years was a style icon for Harper's Bazaar and editor-in-chief of VOGUE until 1971, is remembered and honored in Venice for the first time. The Hotel BAUER was the center of this celebration dedicated to her. On this occasion models, fashion editors who grew up with Vreeland and top names in the fashion world were all be staying at the Hotel. The evening of the exhibits's inauguration, The Hotel BAUER hosted an exclusive cocktail reception celebrating Diana Vreeland, which took place in hotel's beautifully appointed salons March 9th, right after the vernissage.

About The BAUERs

Francesca Bortolotto Possati, President and CEO of The BAUERs, hosted fashion lunimaries to incude Benedetta Barzini, Fiona Thyssen; Stefano Tonchi, Editor in Chief of W Magazine; Frances Corner, head of the London College of Fashion; Becky Conekin, Professor of History and Culture in Fashion Yale; Laurent Cotta, Curator of Galliera Museum in Paris; Amy De La Haye, fashion historian; Debo Kaat, Director of Mode Museum in Antwerp; Fukai Akiko, Director and chief curator of The Kyoto Costume Institute; Louise Wallenberg, Director of Centre for Fashion Studies at Stockholm University and Miren Arzalluz, Curator of the Balenciaga Foundation.

Francesca Bortolotto Possati, President and CEO of The BAUERs

'Diana Vreeland After Diana Vreeland' Inauguration Cocktail March 9th, 2012 
Olimpia Possati, Stefano Tonchi, Francesca Bortolotto Possati, Harold Koda 

Francesca Bortolotto Possati & Rosita Missoni

Olimpia Possati, Francesca Bortolotto Possati & Alexander Vreeland

 Beppe Modenese, Francesca Bortolotto Possati, Piero Pinto

Francesca Bortolotto Possati, granddaughter of Arnaldo Bennati, a Ligurian shipbuilder who purchased The BAUERs in 1930. In 1997, Ms. Bortolotto Possati took control of The BAUERs divided the property into two separate wings, BAUER Hotel (Urban Lifestyle) and IL PALAZZO (Luxury Living). the result is what she calls "two styles, one soul". Over the years, Ms Bortolotto Possati has expanded the BAUER name, adding PALLADIO HOTEL & SPA (Resort Escape) and ner newest property, the exclusive VILLA F, which just opened in summer, 2011. The separate properties have an apparent synergy and are now recognized as individual parts of a whole, THE BAUERs.

 The BAUERs Venezia, S. Marco 1459, Venezia, Italy
Fon +39 0 41 520 7022


Diana's Twitter @dvDianaVreeland

by ANDREA JANKE Finest Accessories

Source/Photo Credit: The BAUERs

Enjoy my editorial for Mosnar Communications -

'The America's Cup Club Lounges at the BAUERs'

1 comment:

Shagun said...

Diana Vreeland, an iconic woman in fashion. I admire her style & free spirit. The exhibition is lovely tribute. 'The Bauer, Venezia, looks like a luxurious, tastefully elegant hotel.I would love to visit. Beautiful pictures, dear Andrea, fabulous details!!!

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